Samaking connects real‑time market demand to the fish value chain through an Enterprise Resource Planning (ERP) system that enables just‑in‑time supply while maintaining end‑to‑end cold chain integrity. In response to market demand, Samaking aggregates fish from fisherfolk and aquaculture farmers, briefly stores it at local solar‑powered cold storage and ice‑making hubs, and transports it by refrigerated truck to a centralised cold storage and distribution centre. The produce is then sold through multiple market channels. The PREO project is providing stable offtake for 600 fish farmers, increasing their incomes, while also validating Samaking’s business model.